Aug 29, 2025

Richmond, US, 23223

National Sales Manager - East

ABOUT THE ROLE…

 Position is responsible for leading account managers to drive sales of mass market tobacco brands across assigned chain retail accounts (commercial). Key deliverables include, achieving annual sales objectives/targets to plan through strategic programming; actively creating effective framework to accelerate volume/share targets through effective account planning; coaching and developing direct reports.

 

WHAT WILL YOU BE RESPONSIBLE FOR?

  • Increase distribution and market share of all Focus Brands within assigned geography annually
  • Define new opportunities and stretch targets for sales team covering key categories and brands
  • Consistently deliver against company strategies to expand market penetration / shipments
  • Ability to negotiate and influence outcomes with both internal and external contacts
  • Provide inputs/insights to senior leadership concerning company initiatives and targets
  • Establish team goals, objectives and other performance metrics based on company objectives
  • Ability to apply financial data to make decisions and influence outcome; understanding of financial metrics, including margins, retail math, forecasting/projections, velocities in addition to other analytical skills
  • Working knowledge of trade promotional management, company/customer ROI and impact to business
  • Inform, collaborate, and interact with senior management concerning health and direction of business
  • Maintain and adhere to administrative due dates regarding tracking/completion of assigned projects
  • Work cross-functionally across key departments (marketing, finance, sales operations)
  • Effectively manage annual team sales budget
  • Provide mentorship and guidance to develop direct reports and cross-functional team members

 

KNOWLEDGE, SKILLS & EXPERIENCE

  • Minimum 8-10 years related work experience in CPG, specifically managing national chain accounts
  • Minimum 5 years direct report people management experience
  • Bachelor’s degree required
  • Tobacco Industry experience preferred, but not required
  • Basic understanding of selling process, wholesale/retail supply chain process and sales operations
  • Strong planning, communication/collaboration and analytical selling skills are required.
  • Previous experience working within CRM / ERP / 3rd Party Data systems, e.g. SalesForce.com, MSA, IRI
  • Proficient computer skills required, Microsoft Office experience: including Excel, PPT
  • Proficient in synthesizing sales data weekly, including volumetric and dollar sales, to interpret and communicate downstream direction and communication

 

KEY SUCCESS FACTORS

  • Excellent oral communication and interpersonal skills
  • Strong attention to detail
  • Proficient with learning systems applications
  • Solid numerical aptitude
  • Good business acumen
  • High energy level and enthusiasm
  • Excellent problem-solving skills & Conflict resolution
  • Ability to collect, organize and analyse data and draw valid conclusions
  • Extensive travel ≥ 40% annually
  • Discipline to build upon current expertise, including analysis and interpretation of general business trends, ongoing technical learning, operational knowledge of customers, or governmental regulation and taxation

 

WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.

•             Comprehensive Health Care, Vision & Dental Plan

•             Flexible Spending Account

•             Disability Plans

•             Basic & Supplemental Life Insurance

•             Additional Supplemental Benefits

•             Paid Vacation, Paid Time Off (PTO) days, Holidays

•             401(k) Retirement Saving Plan including a generous Company match

 

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.  To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

 

If you are currently working in STG, please click here to apply as an internal candidate.


Nearest Major Market: Richmond