Brand Activation Manager

JOB TITLE - Brand Activation Manager

LOCATION – Denmark

HOURS - Full-time, 37 hours per week

ABOUT THE ROLE

We are seeking a commercially driven and strategically minded Brand Activation Manager to take the lead on local brand activation across Denmark and Sweden. In this role, you will be instrumental in translating global strategies into impactful, locally relevant activations that drive brand performance and support STG’s commercial growth ambitions in the region.

Reporting to the Marketing Manager – Northern Europe, you will work closely with global brand teams, sales, and sales operations to craft and deliver activations that resonate with consumers and elevate brand presence in market.

WHAT WILL YOU BE RESPONSIBLE FOR?

Lead local brand activation efforts across the region, ensuring consistent alignment with global brand strategy.

Drive channel-specific activation plans tailored to market dynamics and consumer behaviors.

Collaborate with sales and commercial teams to ensure brand activities support the wider business agenda.

Manage execution of annual sales cycle campaigns and trade marketing initiatives.

Analyze market, competitor, and consumer insights to continuously refine activation strategies.

Oversee the local roll-out of NPD (New Product Development) launches, promotions, and campaigns.

Manage local agency relationships and external service providers to deliver high-quality activations.

Support cross-functional teams in the creation and execution of yearly business plans.

Track performance of activation initiatives and adjust strategy based on data and learnings.

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

5+ years’ experience in marketing, ideally with a focus on local brand activation within FMCG or consumer goods.

Proven track record in developing and executing successful activation campaigns.

Strong analytical and project management skills.

Commercially minded with experience contributing to category P&L.

Confident communicator in English and local language (Danish or Swedish).

Collaborative and agile, with a proactive and solutions-oriented approach.

Experience working with cross-functional and international teams.

Relevant degree in marketing, business, or related field.

WHAT IS ON OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details. 

OUR HIRING PROCESS

Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following: 

Recruiter Screen

Hiring Manager Interview

Behavioural Assessment

Leadership Interview

ABOUT SCANDINAVIAN TOBACCO GROUP

At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward. 

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.