Marketing Manager, Spain & France

• Location: Madrid, Spain 

• Working hours: Full-time 

• Work model: Hybrid 

• Contract type: Permanent  

Are you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across Spain and France? Then you might be the person we are looking for. 

As our new Marketing Manager, you will be part of the Trade & Activation team, reporting to the Director of Trade and Consumer Activation, and leading a team of four. In this role, you will own the brand activation agenda across Spain and France— translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth.

You will work closely with Brand Marketing and Commercial teams to ensure our brands come to life consistently and effectively across channels, customers, and consumer touchpoints, while guiding your team to execute with precision and impact. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization. 

What your day will look like

In this role, you will typically focus on:

• Lead and own the brand activation agenda for Spain and France, translating brand and commercial priorities and channel-specific strategies into impactful market programs.
• Direct the development and execution of annual activation plans that drive adult consumer recruitment, engagement, retention, and brand preference across the portfolio.
• Partner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion, and category growth.
• Translate consumer, shopper, and market insights into activation programs that create measurable commercial impact.
• Manage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to ensure consistent market execution.
• Monitor activation performance, evaluate ROI, and continuously optimize investment allocation to maximize effectiveness, contributing to annual commercial planning.

What you'll bring

• Significant experience in Brand Marketing, Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries.
• Proven track record of leading and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies.
• A commercially driven mindset, with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI.
• Proven ability to influence and collaborate across Sales, Marketing, Finance, Insights, and external agency partners, operating effectively within matrix organizations.
• A proactive, growth-oriented attitude with a passion for execution excellence and continuous improvement.
• Strong communication and presentation skills, with fluency in English, and ideally Spanish and/or French.