Marketing Manager Nordics

• Location: Copenhagen, Denmark
• Working hours: Full-time
• Work model: Hybrid
• Contract type / duration: Fixed-Term / Maternity Cover (15 Months)

As our new Marketing Manager Nordics, you will be part of the Trade & Activation team and play an important role in being the critical link between Brand Marketing and Commercial, ensuring our brands come to life consistently across channels, customers, and consumer touchpoints. You will work closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, and conversion. This is a great opportunity to shape brand equity and drive commercial growth across the Nordics in an international organization.

 
What your day will look like

In this role, you will typically focus on:

• Lead channel-specific activation strategies across the Nordics portfolio, ensuring programmes connect brand priorities with commercial outcomes
• Manage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to drive consistency across markets
• Drive activation excellence — ensuring plans are delivered on time, on budget, and with measurable business outcomes
• Monitor activation performance, evaluate ROI, and continuously optimise investment allocation to maximise effectiveness
• Contribute to annual commercial planning and support the achievement of market share, revenue, and profitability objectives

What you’ll bring 

• Significant experience in Brand Activation, Trade Marketing, Shopper Marketing, or Commercial Marketing - ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries
• Proven track record of developing and executing activation programmes that deliver measurable commercial results
• Strong understanding of consumer behaviour, shopper dynamics, and route-to-market strategies
• Commercially driven mindset with the ability to connect activation investments to business performance and ROI; experience managing activation budgets and optimising resource allocation across multiple markets and stakeholders
• Fluent in English and at least one Nordic language, with strong communication and presentation skills

 Working at STG & What to expect 

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next.  At STG you'll find more than a role - you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

For this role, the Annual Base Salary is up to 73,000 DKK monthly corresponding to the level of the position, expected experience and responsibilities.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Ready to be part of something bigger? Apply now and discover much more.

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps:

• Recruiter screen
• Interview with the hiring team
• Assessment, case study, or work sample, if relevant
• Final interview with leadership or key stakeholders

 Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.