MRC Category Director, Combustibles 

• Location: Copenhagen, Denmark 

• Working hours: Full-time 

• Work model: Hybrid 

• Contract type: Permanent 

Machine-rolled cigars (MRC) are Scandinavian Tobacco Group’s (STG) biggest business in Europe. In this role you’ll bring a strong focus on Commercial Product Management - owning the full commercial lifecycle of the product, across brand and portfolio architecture, price architecture, and go-to-market strategy — for our core revenue category and lead the team of Senior Commercial Product Managers who deliver it. 

You’ll bring a deeper consumer focus and a performance culture to deliver our Focus 2030 strategic ambitions - growing market share, simplifying the portfolio, and maximizing value through pricing.  

  
What your day will look like  

In this role, you will typically focus on: 

• Hold full P&L accountability for the MRC category - STG’s core combustibles revenue engine. 

• Own the full commercial lifecycle of the product - brand and portfolio architecture, price architecture, and go-to-market strategy - across the full brand spectrum, from power brands (Signature, Panter, La Paz, Mehari’s) to local heroes. 

• Lead and develop the team of Senior Commercial Product Managers, building commercial judgment, P&L fluency, and analytical rigour across the team. 

• Translate consumer insight into concrete decisions on product, price, and go-to-market — building brand preference through product, price, and placement. 

• Drive revenue and margin realisation, prioritising high-margin SKUs and managing market and category mix, in close partnership with Revenue Growth Management and the Simplification team. 

• Strengthen our leading positions in our focus markets, France and Spain, and steward a complex, multi-segment portfolio with commercial coherence. 

• Prepare the portfolio for a shifting regulatory landscape (plain packaging, TPD3 regulation, etc.), shaping the products and positioning we take into regulated environments. 

• Partner end-to-end across operations, sales, finance, and insights, embedding consumer centricity as a shared responsibility. 

What you’ll bring  

• Substantial experience in category management, commercial/product management, or revenue management ideally in FMCG or a comparable consumer goods environment. 

• A track record of owning a P&L and driving both topline and margin through portfolio, pricing, and mix decisions. 

• A Commercial Product Management mindset - comfortable upstream (product design, price architecture) and downstream (in-market execution, performance). 

• Strong consumer and commercial analytics skills; you generate, interpret, and act on data rather than waiting for it. 

• Proven ability to lead and grow a team, setting a high bar and building a culture where ownership is real and results are visible. 

• Experience operating in matrix organisations and partnering across functions and markets. 

• A proactive, growth-oriented attitude with the drive to lead change. Strong communication skills and a relevant degree. 

 Working at STG & What to expect  

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next.  At STG you'll find more than a role - you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.  

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area, and relevant market benchmarks. 

 
Ready to be part of something bigger? Apply now and discover much more. 

Our recruitment process 

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps: 

• Recruiter screen 

• Interview with the hiring team 

• Assessment, case study, or work sample, if relevant 

• Final interview with leadership or key stakeholders  

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.  

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.