Head of Revenue Growth Management - Combustibles 

• Location: Copenhagen, Denmark 

• Working hours: Full-time 

• Work model: Hybrid 

• Contract type: Permanent 

Revenue Growth Management is central to protecting Scandinavian Tobacco Group’s Combustibles profitability. In this role you’ll lead the function that maximizes Combustibles category profitability through revenue growth - setting and driving the commercial agenda that defends and rebuilds margin across our structurally declining, tightly regulated categories, and owning the strategic direction across pricing, mix, profit pool, trade marketing, consumer centricity and modern AI tools. You’ll lead a team of two - a Revenue Growth Manager and an Associate Project Manager. 

You’ll bring deep revenue management expertise and a capability-building mindset, standing up revenue growth management as a genuine discipline and a deliberate structural break from traditional brand management.  

  
What your day will look like  

In this role, you will typically focus on: 

• Own pricing architecture, market mix and margin, and shape the Combustibles profitability trajectory, translating our Focus 2030 strategy value-capture ambition into a coherent multi-year roadmap. 

• Embed consumer centricity across the function and drive the insight and design-to-value agenda that feeds directly into revenue growth. 

• Own the design and roll-out of modern, AI-powered commercial and insight tools, democratizing access to insight across the team. 

• Build trade marketing into a genuine commercial lever - optimal trade mechanics, investment structure and incentivization tied to reciprocal performance. 

• Own the profit pool and market role agenda across markets, setting the value-capture posture for every market and category. 

• Lead the commercial revenue voice into the planning cycle, shaping rolling forecast and guidance as a decision-shaping participant in S&OP and S&OE. 

• Lead and develop your team, standing up revenue growth management as a deliberate structural break from traditional brand management. 

What you’ll bring  

• Substantial experience as a senior commercial leader with deep revenue management expertise across pricing, mix and margin - ideally within FMCG, tobacco, or another structurally declining or heavily regulated category. 

• A track record as a capability builder - able to create a new function from a standing start and embed it across an organisation. 

• Trade marketing and consumer insight fluency, with the ability to turn insight into commercial value. 

• Strong financial and P&L acumen applied commercially rather than purely analytically. 

• Proven senior-level influence across sales, marketing, finance and supply chain, including experience within S&OP and S&OE. 

Working at STG & What to expect  

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next.  At STG you'll find more than a role - you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.  

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area, and relevant market benchmarks. 
Ready to be part of something bigger? Apply now and discover much more. 

Our recruitment process 

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps: 

• Recruiter screen 

• Interview with the hiring team 

• Assessment, case study, or work sample, if relevant 

• Final interview with leadership or key stakeholders  

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.  

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.