NORTH AMERICA COMMERCIAL
In North America, our Commercial organisation operates across brand building, retail, digital, and national sales to reach consumers wherever they choose to shop. We are not only an omni-channel retail organisation with strong direct-to-consumer capabilities, but also a national sales team that partners with wholesale, retail, and other customers across the North American market.
Our strategy is anchored in Handmade Cigars and our four Power Brands, a core pillar of our Focus 2030 strategy. Teams across Sales, Marketing, Retail, and Operations work to strengthen our brand equity, expand our distribution, and deliver outstanding consumer experiences.