GLOBAL COMMERCIAL
Our Commercial organisation plays a central role in shaping how our brands win with consumers and trade partners. Weoperate in highly diverse markets, working closely with customers to drive sustainable growth across multiple sales channels.
STG Global Commercial organisation brings together Category Management, Trade & Channel Marketing, and Sales, working as an integrated team to build strong portfolios, execute excellent brand experiences, and tailor go-to-market strategies to local market realities. Guided by our Focus2030 strategy, we combine global direction with local execution — moving faster, working more collaboratively, and focusing on the brands, channels, and capabilities that matter most.