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Nov 18, 2021

Herts, GB, WD3 3TH

Brand Activation Manager (Marketing)

Do you have the flair to run category and brand plans and can you activate brands and thereby create value for our customers and our business? And would you like a responsible, challenging and demanding job at an international and market-leading company within FMCG, where you will have a key role in running our category, brand and activation plans? Then you might be our new colleague.

Scandinavian Tobacco Group United Kingdom Ltd is a subsidiary with close ties to our global parent company STG A / S. Today we are 27 highly committed and motivated colleagues who are all passionate about creating value for our customers and company. We work closely with our other international units and are responsible for all trade in the United Kingdom and Ireland as well as the Channel Islands. 
The United Kingdom grocery trade in particular is undergoing rapid change within tobacco, which means that you must thrive on change and complexity in everyday life and at the same time not be afraid of the challenges that a category with great focus from the outside world entails. If you turn on complexity and challenges, we can offer you a job in an industry where you will never get bored.


About the role:
As our Marketing Manager, you will have the overall responsibility for operating our category and brand plans. In addition, you are responsible for driving the activation agenda and developing and executing our business plan - all in close collaboration with your team. The development of the plans will be based on consumer, customer and market data as well as trends that must be translated into concrete growth initiatives that create value for our customers and Scandinavian Tobacco Group. You like to inspire your colleagues and are driven by having an influence on the company as well as your own development.

In addition, you must:

  • Run business cases and be able to convey this to both internal and external stakeholders
  • Collect consumer knowledge in collaboration with our Insight department
  • Ensure close collaboration with the other departments, Brand Group Marketing and the UK management team that you will be part of
  • Execute a coherent PR and communications strategy aligned to our portfolio ambitions
  • Set clear goals for your team members as well as ensure development and close follow-up


Can you challenge the status quo?
Being the leading manufacturer of cigars and pipe tobacco requires that we constantly think new and out of the box. Therefore, we are looking for you who, based on your business understanding and experience, can and dare to challenge the way we do things. 

You will be part of an enterprising and exciting company, where you will be challenged and need your strong commercial, analytical, communication and strategic skills.
We will of course ensure you a thorough training, however, it is important that we build on a good base and that you can therefore recognize yourself in the following:


  • Strongly commercially driven with a theoretically based background, eg Degree, HND or similar
  • Preferably 1-2 years of experience from a similar position
  • Preferably 1-2 years of management experience
  • Knowledge of AC Nielsen/ IRI is an advantage
  • Super user in the MS Office suite, especially Excel and Power Point


As a person, you are outgoing, hardworking, challenging and ambitious. You are good at setting direction and coordinating collaboration as well as following up on tasks - and then you must be able to work independently and take initiative. You have a good understanding of numbers and data and like to work on translating these into concrete actions. Your strong communication skills ensure you companionship and your team understands both direction and goals. In addition, you are focused and dynamic - and your high energy level means that you will always seek to challenge the way we do things.

Are you ready to take up the challenge?
If you think you have what it takes to make a difference, we look forward to receiving your application and cover letter no later than December 13th. We will be interviewing on an ongoing basis.
If you have any questions about the job, you are more than welcome to contact Alastair Williams at Alastair.Williams@st-group.com