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Jan 8, 2023

Bethlehem, US, 18015

Retail Marketing Manager

Retail Marketing Manager


We are actively searching for a Retail Marketing Manager who will support our Cigars International organization. This role will report to our Vice President of Retail. This role will work to increase sales, market share, and brand awareness for Cigars International retail organization through the development of retail marketing program programs, sales and trade collateral, and consumer messaging creation. The Retail Marketing Manager will lead the development and implementation of marketing activities and programs such as digital, experiential marketing, events, retail activations and trainings. The role will also be responsible for developing the customer path to purchase; specifically, driving brand awareness, consideration through customer acquisition and purchase, and overall customer retention. This is inclusive of defining the channel strategy working in partnership with the marketing team to determine the most efficient way to drive traffic to retail stores.


The successful individual will be someone who:

  • Handles and lead change well. Our culture is an entrepreneurial one, and we continually test and learn in order to drive growth. We are not a group that rests on its laurels.
  • Has a track record of success and understanding and background in the mass, club, or conventional retail channels - building, planning and executing dynamic and effective retail marketing programs.
  • Has experience in retail marketing with strong understanding how to drive traffic, increase spend and improve frequency of purchase and customer retention
  • Is strong analytically, in planning, and has exceptional interpersonal and problem-solving skills with a working knowledge of financial concepts (profit and loss statements, retail KPIs, etc.)
    • Monitor and analyze campaigns, ensuring all deadlines are met and performance meets expectation
    • Budget-management skills and proficiency
    • Adopt a test and learn approach to new campaigns to further the business and roll out the most effective activities as best practice
  • Shown in past roles the ability to manage complex processes and create reports to accurately communicate progress of your initiatives
  • Acts as a champion the retail marketing plans to a wide range of internal stakeholders, gaining alignment and support from all parts of the organization
  • Keeps up to date with technology trends that help enable marketing efforts and overall consumer experience


Who you are:

  • Bachelor's degree in marketing or a related field
  • 5 + years of experience in the retail marketing with campaign planning and execution responsibilities
  • Willingness to travel (including nights and weekends at times)
  • You are a self-starter with proven ability to take initiative, define what needs to get done and multi-task
  • Ability to think creatively
  • You have strong written and oral communication skills, an eye for all things creative
  • You have exceptional Microsoft office suite skills, with an emphasis in excel and powerpoint
  • Excellent people and management skills with the ability to connect programs and gather alignment across many stakeholders including cross-functional teams, senior leadership and consumers


Who we are:


We are the fastest growing cigar company in the country, and the leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more. Our headquarters is located in the heart of the Lehigh Valley in historic Bethlehem, PA.

While our roots are in direct marketing and we have a strong e-commerce and growing brick and mortar retail presence. We have three (3) Retail locations in Pennsylvania, three (3) in Texas, two (2) in Florida and soon to be many more.

Nearest Major Market: Allentown