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Dec 29, 2020

Bethlehem, US, 18015

BI Web Analyst


We are looking for a passionate individual who is inquisitive, articulate, and technically-minded with keen business instinct and exceptional interpersonal skills.  A successful candidate will have the ability to transform data into information, information into complex analytics and analytics into actionable plain-language to drive business decisions.  Our analytics team plays an advisory role to internal and external departments explaining to them why business figures are the way they are, providing root cause analysis and finally suggesting ways for improvement.  This position acts as an entry point into the organization by providing diverse experiences to learn our business through cross-functional activities.  This role will support all business requests but focus predominantly on web analytics.


Primary Responsibilities:

  • Responsible for data preparation, data analysis, campaign execution, report building, data translation, specifically related to website data.
  • Develop reports, queries from databases and summarize insights for distribution to management to assist in decision-making, impacting Executive, Marketing, Merchandising, Sales and Distribution teams.
  • Develop and translate key findings summaries on trends, insights, forecasts, and plans with management level recommendations through various tools.
  • Monitor and present actionable insights for marketing campaign performance for email marketing, affiliate marketing, print catalog campaigns, and multivariate testing. Monitor performance trends with channel managers.
  • Coordinating tags and website tracking parameter implementations.
  • Provide support across all websites, lead creation and completion of multivariate and A/B testing and post test analysis.
  • Leverage website metrics and track marketing metrics back to website performance to identify opportunities and trends that can help define improvements in our marketing strategy and delivery as it applies to each website.
  • Investigation of site performance and resolve all queries in a timely manner.
  • Test and validate features and functionality across web projects and work with web team to clearly document defects and track their resolution.
  • Maintain records of web usage and traffic and prepare reports in user usability trends.
  • Drive execution through the clear definition of requirements, project phases, action items, and progress tracking.
  • Consistency in delivering error-free work, on time, at standards that meet or exceed client expectations.


Key Competencies/Requirements:

  • Ability to query databases and perform statistical analysis.
  • Well-developed independent thinker, logical, strategic, with a high focus and attention to detail.
  • 3 years of experience with SQL;
  • Experience with Python, or similar programs;
  • Experience with CRM software a plus
  • Experience with Adobe Analytics, Dynamic Tag Manager, Google Analytics and Google Tag Manager
  • UX testing experience.
  • Demonstrable experience with B2C and B2B markets
  • Minimum of 4 years’ experience with data analysis, measurement reporting, and campaign design.
  • Quantitative field academic/professional experience (Mathematics, Statistics, Economics, Finance, Engineering)
  • Expert in Excel data manipulation and reporting (charts, pivot tables, macros, etc.)
  • 2 years of experience with Business Intelligence tools (i.e. PowerBI, Tableau, Qlikview, etc.)
  • Proactive effort to continually learn and grow.
  • Ability to work in a team-oriented environment.
  • Critical thinker, ability to creatively solve problems, deal with ambiguity and a fast-paced changing environment



We value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented team members including:


  • Comprehensive Health Care, Vision & Dental Plan
  • Flexible Spending Account
  • Disability Plans
  • Basic & Supplemental Life Insurance
  • Additional Supplemental Benefits
  • Paid Vacation, Paid Time Off (PTO) days, Holidays
  • 401(k) Retirement Saving Plan including a generous Company match
  • Company Pension Plan


Bethlehem Shared Services, LLC.  is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law

Nearest Major Market: Allentown